Client
Shred.org
Aimed at 18 – 30 year olds, Shred intends to become a social networking site for skiers and snowboarders. Building on the global community of an existing forum (which will be absorbed by Shred), key features will include user videos and galleries, job postings, directory, blog and news sections.
Taking a cue from the visual culture that surrounds the ski/snowboard industry, I provided a versatile logo for use on the website and all future branding, plus the overall look and feel of the site including colour, tone, typography and layout.
Visit Shred.org.